"CURB" APPEAL:
FIRST IMPRESSIONS
FROM THE STREET 1995

In 1995 the question more frequently asked is why? "Why go to church" is a much more complex question. The answer will be a faceted one, and the building can be part of the answer. A gate placed in front of a steep flight of stairs leading to heavy closed doors is NOT the answer. A building can be open and inviting. It can evoke many things: a sense of community, fellowship, creation, nature, care, acceptance.

What kind of entrance would be irresistible? We usually approach the entrance from an insiders point of view. We already know what's inside. But the outsider, the stranger, doesn't know what is to be found on the inside. Research has shown that some non-attenders associate the church with rigid, judgmental, controlling communities (thus their non church-going status). The building should be the first sign, the initial evidence, of the community visitors will meet within. What kind of community are you and how can you begin to get that message across the street?

One of the best ways to evaluate your "curb appeal" is in the company of an unchurched friend. Let the outsider evaluate the level of invitation and the messages conveyed by your site and building. Is the entrance as street level, or must you climb a series of stairs reminiscent of a court house. Is the back end of the church facing the street (strong message not fit for print in this periodical)? Is the message private, by appointment, or invitation only? Is it evident that this congregation is alive and functioning?

Ask your friend to drive by and find the entrance. Does foliage obstruct the view of the building, entrance, or church sign? Is there a readable and informative sign? Do gates and chains conflict with your message of invitation? Are the doors closed? The need for security can be addressed without the look of an armed fortress.

We even convey messages in the parking lot. Signs which warn that all non-members cars will be towed do not encourage new members. Do the signs point to a little used entrance, when the real insiders use a shortcut? Do exterior signs anticipate strangers and what they need to know?

Our visibility to the community implies our willingness to be approached by non-members. Does all activity take place indoors, or within an interior courtyard? Is there an open gathering place visible and accessible from the street? Does a tended garden invite passersby? Beyond the practical steps of removing obstacles, what would make your entrance irresistible?